Yeah it’s definitely a thing, but I’ll add one angle that hasn’t been mentioned yet because I chased this exact noise longer than I should’ve.
Check the skimmer weir door. On my pool it wasn’t swinging freely anymore, it would stick half open. When the kids were splashing and the water was sloshing around, the weir would suddenly drop, form a little vortex, and the pump would gulp air even though the water level was technically fine. Once everyone got out and things calmed down, the weir floated back up and the noise stopped. A quick clean and loosening it up fixed it.
Another sneaky cause is pump speed. If you’re running a higher speed during swim time, the stronger suction can exaggerate the problem. I noticed that when my pump was pulling hard, even brief turbulence near the skimmer would introduce air. Dropping the speed slightly during heavy use made it way quieter without hurting circulation.
So yeah, water level and skimmer balance matter, but also check that the weir moves smoothly and that you’re not pulling more suction than the skimmer can handle when the pool’s full of chaos. Anyone else notice the noise gets worse at higher speeds?