I’d add one more angle to what’s already been said, sometimes it’s not just the splashing lowering the level, but how strong the pump suction is in relation to the skimmer. When people are moving around a lot, the turbulence can send small waves into the skimmer and expose the opening to air, which makes that gulping sound.
If you’ve got a main drain, you can try adjusting the valve so it pulls a bit more from the drain and less from the skimmer when the pool’s busy. It takes a little of the strain off the skimmer so it won’t gulp air as easily. Keeping the water level slightly higher, as mentioned, definitely helps too.