Yep, that’s a real thing and it’s usually a mix of the pool actually changing plus strips being a little dramatic about it. Morning and afternoon are basically two different environments for your water.
Overnight, chlorine rebounds because there’s no UV burning it off, water is cooler, and there’s less aeration. pH often reads a bit lower in the morning for that reason. By afternoon you’ve got sun, warmer water, pump movement, maybe some swimmers, all of that drives off CO2 and pushes pH up while chlorine gets eaten by UV. So some movement in the numbers is normal even if you didn’t add anything.
Strips amplify that difference. Bright sunlight absolutely messes with how the colors look, and the pads keep developing for a few seconds, so if you read them a touch late or in full sun, chlorine can look lighter and pH can jump half a block. I used to test in direct sun by the pool and got totally different results than when I did the same test in the shade five minutes later.
What helped me was consistency. Same time of day, same spot, same routine. I usually test mid to late afternoon in the shade, elbow-deep away from returns, so I’m always comparing apples to apples. During the week I’ll do a quick check just to see trends, sometimes with my aquadoc eagle ray so I don’t overthink strip colors, then I trust a drop kit when I actually need to adjust something. Once you stop testing randomly throughout the day, the numbers stop feeling “crazy” and start telling a story instead.